Auld Lang Syne

This time of year we like to look back and think about everything that’s happened and what it means to us. This holiday season is especially poignant for those of us at NueMedia, LLC as we prepare to close down our websites and newsletters on December 31st. It was not an easy decision but different

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Marketing to Millennials

Born between 1977 and 1995 and numbering around 84 million, Millennials are the most diverse, fasted-growing group of consumers in the country. They may also be the most frustrating to have as customers. They communicate, shop, and buy differently than previous generations. While this has been true of previous generations as well, Millennials offer a

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All the Words

One of my favorite jobs as Content Editor has been writing my article every month. There is a wealth of information out there and it has been my pleasure to pass some of it on to you. What occurs to me every month is that there is an even more amazing amount of information coming

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Raising prices 101

It’s one of the chores that every business owner never looks forward to. Deciding whether to raise your prices is nerve-wracking. It comes down to two questions. Do I need to Consider raising prices? If so, how much? Too much and your customers will jump ship. Not enough and your profit disappears. There are many

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Building a Stress-Free Workplace

Are you stressed out by your workplace? You walk into work and can feel your blood pressure rising. Some stress is unavoidable. You have to deal with deadlines, meetings, workflow, or other job related factors. A big factor is the physical environment in which you work. It’s also the easiest place to get some stress

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AWFS 2017 – Day 1 Highlights

For those of you who were not able to attend AWFS 2017 or see our From the Floor Alerts, here is a look at the latest and greatest in finishing news and innovations. The first day at AWFS 2017 did not disappoint. While I saw lots of great innovations from TigerStop, Northwood and Stiles, just

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Find Your Niche, Find Your Customers

In case you haven’t noticed, we are in the sunset of the era of generalization. The Jack-of-All-Trades is becoming a thing of the past. Too many businesses are discovering too late that, if you are general in scope, people won’t use your services because they don’t know what you specialize in; what you’re really good

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Charitable Giving to Boost Your Business

Corporate social responsibility is a growing trend in business today. Businesses recognize what their communities have done for them and want to give something back. But there is a delicate balance between deciding what will be cost effective, what creates a positive impact on public relations, and, most importantly, what will help the community. We

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Making Connections to Build Your Business

Today has become the connections age. What you know is important, but who you know is also becoming more important than ever before. With the rise of social media, mobile technology, and the internet, making connections is easier than in years past but other, more traditional avenues shouldn’t be neglected. Here are some ways to

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Interview Questions to Get Real Answers

I don’t know about you, but interviewing prospective employees is one of my least favorite jobs. I sit across the desk from the person and wonder what I’m going to ask them. The problem is, all I can usually think of are the same tired, old questions. If you’re like me, you’d love to have

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